The Marketing Management course is one of the many disciplines in which the Management Studies department offers courses in. It prepares the student for ever changing marketing environment by keeping up with dynamic trends and standards in the field.

Courses Offered

National Certificate in Marketing Management
This certificate is one year long with exams sat for in November of each year.
Subjects Offered :-
1. Basic Marketing
2. Selling Skills
3. Basic Accounts
4. Basic Communication
5. Introduction to Law
6. Introduction to Computers
7. Business Mathematics & Statistics
8. National & Strategic Studies

National Diploma in Marketing Management
The Diploma is 3 years long inclusive of a 1 year attachment period.
Subjects Offered
1. Principles of Marketing
2. Business Communication
3. Economic Principles 4. Financial Accounting 1
5. Commercial Law
6. Management
7. Computer Applications
8. ON THE JOB TRAINING
9. Marketing Communications
10. Services Marketing
11. Sales Management
12. Quantitative Techniques
13. Consumer Behaviour
14. Retail Management
15. Cost and Management Accounting 1
16. Financial Management 1

Higher National Diploma Accountancy
This a two year course inclusive of a one year attachment period.
Subjects Covered:- 1. International Marketing
2. Marketing Management
3. Industrial Marketing
4. Marketing Research Theory
5. Legal Aspects of Buying and Selling
6. Management Information Systems

Entry Requirements

National Certificate
5 O'Level subjects including English

National Diploma
A full National Certificate in Marketing Management or any other equivalent qualification.

Higher National Diploma
A full National Diploma in Marketing Management or any other equivalent qualification.

 

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GWERU POLYTECHNIC
P.O Box 137
Harare Road
GWERU
ZIMBABWE
Phone: 054 226719
Fax: 054 221870